Simultaneously launching as an immersive digital installation for Milan Design Week and online experience. Eight Heads High explores modular measurements and its relation to humanistic design. Inspired by Vitruvius’ hypothesis and Da Vinci’s drawing L’Uomo Vitruviano (Vitruvian Man), which depicted the perfect body proportions as being eight heads high, HATO have merged these ideologies with contemporary design practices to create a platform that allows everyone – eight heads high or not, to contribute to and inform the proportions of a family of fonts using movement and poses with their bodies. Whether you are standing in the gallery or using a webcam in your own space, from the tallest stance to the deepest lunge, each and everyone's poses and ratios will be added to a wider database which will determine the final proportions of the font.